The world has changed dramatically especially since the time this electronic boom has happened. Personally I cannot imagine a life without this electronic world. The feeling is so strong that for the services which have not gone online, I tend to curse the owners or the service provider for their lackadaisical attitude or ineptitude . For example I recently wanted to change the broadband plan at my home and for that I was expected to go to the local exchange and write a letter for changing the plan. I don't understand why do I have to waste two hours of mine for this silly work. Today companies are inventing new ways of making the life of a consumer easy and thats exactly how it is going to evolve in the future. For example yesterday I came across myairtel app and I was happy to find such an app which suits exactly my kitty. If I am asked what exactly I like about it, here are the three features which I can talk about:
1. Everything at one place: I hate it when I have to use multiple apps for the similar services which can be integrated at once. An analogy I can think of is the e-commerce business where same product is being sold at different platforms at different prices. If this is the nature of the market I would want either same price everywhere or there is a platform where I can decide where to buy. Similarly if I have to pay the bill of different services like DTH or phone bill why do I want different platforms. Myairtel app provides that ease and this exactly suits my expectation.
2. Deals and offers and savings: Well it's true that deals and offers are part of a marketing campaign, I ask what's the harm in availing those coupons and discounts if you were going to buy the product and avail the service anyways. Myairtel is exactly that platform for me through which I can recharge any mobile number and also receive Airtel Surprises coupons in multitude of categories such as food, entertainment, etc. In addition to this there is fun involved too. One can shake to get exciting deals. Interesting, isn't it?
3. 'I want to' feature: Time, time, time. There is no limit to the greed of saving as much time as I can. The app is already helping me solve lot of time issues. The 'I Want To' feature is just icing on the cake. It allows me to tag the frequent tasks such a recharging a phone number on the home screen, thus making it faster and easier. It makes it easier to customize the use of the application to my liking. Today's customer crave for such improvements and so do I.
More information on http://www.airtel.in/myairtel.
